Speaker Guide – Festival 3i 2026

Hello speaker,

Ajor thanks you for accepting our invitation to take part in this event, which is so important for the digital journalism ecosystem, not only in Brazil, but also across Latin America. The Festival 3i celebrates its 7th national edition and its fifth year organised by Ajor, the Brazilian Digital Journalism Association.

We have put together this quick guide to help you find all the essential information.

ABOUT FESTIVAL 3i

In its 7th national edition, Festival 3i – one of Latin America’s leading journalism and entrepreneurship events – features seven formats:

💬 3i TALKS
Experienced journalists interview leading professionals, creating in-depth conversations on relevant topics.
Duration: 50 min

🎯 PANEL
Discussion of emerging journalism topics among experts from Brazil, Latin America, the US, Africa and Europe.
Duration: 1h30

🧑‍💻 CASE STUDY
Journalistic organisations (mostly Ajor members) present case studies of products or special projects.
Duration: 10 min

📊 DATA & TRENDS
Institutions and researchers present studies that help us understand the journalism market.
Duration: 30 min

🧑‍🏫 WORKSHOP
Hands-on sessions that contribute to journalists’ training and professional development.
Duration: 2 hours

💡 EXCHANGE OF IDEAS
A moderator leads a conversation aimed at exchanging experiences and sharing potential pathways.
Duration: 1 hour

🛜 HACKATHON
The Codesinfo Hackathon trains journalists and media organisations in the use of Artificial Intelligence to create digital solutions.
Duration: 4 hours

The event brings together students, journalists and entrepreneurs for three days of learning and high-quality networking. At the centre of the conversation are ecosystem sustainability and the best paths towards fostering journalism that is increasingly innovative, inspiring and independent.

Festival 3i 2026 is organised by Ajor with the sponsorship of Google, Sebrae, ClimateXchange, Fundação Avina, Whitebeard, Projor/Codesinfo, Instituto de Tecnologia e Sociedade (ITS Rio), Agência Pública, Agência Lupa, Repórter Brasil and Solutions Journalism Network. It also receives support from Fundação Ford, Fundação Itaú, Fundo de Apoio ao Jornalismo (FAJ) and Climate and Land Use Alliance (CLUA). Our partners in this edition include Blue Engine Collaborative, DW Akademie, El Surtí, Gazzetta Civic Media, Greenpeace, JournalismAI, MDIF, Pulitzer Center, Thomson Media/AGILE, SembraMedia and Jornalistas&Cia. Porto Maravalley and GIFE are institutional partners. Co-production: Cardápio de Ideias. This network of support and collaboration reflects a collective commitment to a more pluralistic, independent journalism, ready to face the challenges of the future.


IMPORTANT INFORMATION

1. To make access easier on the first day and to guarantee your workshop registration, please claim your free tickets for the three days of the event on the 3i Sympla page. Use the voucher IngressoPalestrante to waive the ticket price.
Registration opens at 10am on Friday 29 May, and at 9am on the other days. Please do not be late.

2. The programme begins at 11am on 29 May and at 9am on 30 and 31 May, but all speakers must arrive at least 30 minutes in advance.

3. You will receive a badge and a wristband specifically identifying you as a speaker.

4. Please wear your badge and wristband at all times to make identification, communication and relationship-building easier throughout the event.

5. IMPORTANT! We would love to welcome you for a special toast celebrating Ajor’s 5th anniversary. It will take place on 29 May at 7:30pm at Casa Porto (Largo São Francisco da Prainha, 4, Saúde). When you arrive, you will receive a wristband or tab. Ajor is offering one complimentary drink per speaker. You can choose between the traditional Passion Fruit Mamata (the house’s most famous cocktail) or a long-neck beer. Let’s kick off the weekend in Pequena África!

6. A lounge area will be available throughout the programme, offering moments to breathe and network. Take this opportunity to exchange phone numbers, emails, your social media profiles and those of your organisation – and, of course, to rest.

7. We will be distributing a Festival 3i kit. If your organisation would like to give away something to attendees (e.g. stickers, pens, notepads), get in touch with us at teresa.dantas@ajor.org.br by 27 May.

8. Accessibility: At the beginning of your talk, please give a brief self-description (name, role, skin tone, hair, clothing). For example: “I’m João, a reporter from Lupa. I’m a white man with curly brown hair and a blue shirt.” It’s simple, takes 10 seconds, and is enormously helpful for the inclusion of people with disabilities. This short video shows you how.

9. Code of Conduct: Respect, inclusivity and accessibility are commitments of Festival 3i. Before you take part, please take a moment to read our Code of Conduct and Respect. At this link you will find valuable guidance, including step-by-step instructions for your self-description and much more.

Find out more about the festival on our website, Instagram profile or YouTube channel. Our general contact email is: festival3i@ajor.org.br

Please also check the guidelines for each activity format.

Case Studies

Journalistic organisations present case studies of products and/or special projects. Duration: 10 min

Presentations

The Case Studies sessions aim to share the strategies behind product development, distribution, format creation, and how audience niches were defined by successful journalistic initiatives in the Brazilian and Latin American digital market. Sharing these steps helps the audience understand what innovation really means for the sector.

The idea is that the journalists behind these projects deliver dynamic, inspiring, energetic presentations delivered standing and remain available for networking after stepping off the stage. You may prepare four or five slides for a presentation lasting a maximum of 10 minutes. Please send the final version of your presentation in [PDF or PPTX format] by 22 May to the following addresses: maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br. Here is an editable presentation template if you wish to use it. If you do not have a presentation, please send your organisation’s logo to the same email addresses by 22 May.

Timing
  1. Up to 10 minutes in total to present your case study.
  2. After the session, you are free to network, depending on your availability.
Questions

Given the format that consists of several consecutive presentations, audience members may approach the speakers as they leave the stage to ask questions after the presentations have concluded.

Feel free to share your contact details at the end of the session, so people who wish to continue the conversation can reach you.

Tips for your presentation
  1. In 10 minutes, you cannot tell your entire life story. Focus on what your audience wants – and needs – to hear. Try writing a draft of your core message in up to 140 characters. That will help you stay on track.
  2. Put your personality (and heart) into your presentation. Personal experiences help build empathy and connection with the audience.
  3. The first minute of your presentation is crucial. Start with your “why” – your purpose and the purpose of your project. Ask yourself: “Why do you do what you do?”
  4. Draft a bullet‑point journey for your presentation. It is important that the audience can grasp the beginning, middle and end of your talk.
  5. Mental preparation matters too. Before going on stage, repeat a phrase like “It’s going to be great!”, “I’m very excited!” or anything that makes you happy.
  6. Don’t panic: things happen. You might forget a word, something might fall, a technical issue may come up. Breathe – and enjoy yourself!

Data & Trends

Institutions and researchers present studies that contribute to our understanding of the journalism market. The purpose of Data & Trends is to share accumulated knowledge about the journalism field – whether produced by university researchers, consultancies, civil society organisations or journalistic organisations. Duration: 30 min

Presentations

Please send the final version of your presentation in [PDF or PPTX format] by 22 May to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br. Here is an editable presentation template if you wish to use it. We recommend that you prepare a presentation to help you manage your delivery and timing. In it, you should include a QR CODE linking to the study/research you are presenting [learn how to create a free QR code here]. At the end of the session, please share your contact details in your presentation (e.g. email and/or professional social media), should you wish to. If you prefer not to use slides, we suggest projecting your organisation’s logo on the screen behind you. To do this, simply send an email with the logo attached to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br by 22 May.

Duration

The Data & Trends sessions last 30 minutes. When a session has more than one speaker, this time must be shared among the invited participants.

Questions

We suggest that questions and/or comments are left for the final 10 minutes of the session, although speakers may welcome audience interaction during the conversation as they see fit.

IMPORTANT:
Let the audience know when they will be able to interact. Also, we recommend you share your contact details (e.g. email and/or social media profile) at the end of your talk, so that those interested in continuing the conversation know how to reach you.

Tips for your presentation
  1. In 30 minutes, you cannot cover an entire piece of research or experience. Focus on what your audience wants – and needs – to hear. Try writing a draft of your core message in up to 140 characters. That will help you stay on track.
  2. Put your personality (and heart) into your presentation. Personal experiences help build empathy and connection with the audience.
  3. The first minute of your presentation is crucial. Start with your “why” – your purpose and the purpose of your project. Ask yourself: “Why do you do what you do?”
  4. Draft a bullet‑point journey for your presentation. It is important that the audience can grasp the beginning, middle and end of your talk.
  5. Mental preparation matters too. Before going on stage, repeat a phrase like “It’s going to be great!”, “I’m very excited!” or anything that makes you happy.
  6. Don’t panic: things happen. You might forget a word, something might fall, a technical issue may appear. Breathe – and enjoy yourself!

Panels

In this format, the moderator introduces the topic and then briefly presents each participant. After that, the moderator leads a conversation with the participants, using questions, comments or provocations related to the theme, ensuring that everyone gets a chance to speak and that the floor is rotated fairly. We will be in touch to make sure panel participants and their moderators are introduced to each other so they can talk before the event.

Presentations

Please send the final version of your presentation in [PDF or PPTX format] by 22 May to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br. Here is an editable presentation template if you wish to use it. If you prefer not to use slides, we suggest projecting your organisation’s logo on the screen behind you. To do this, simply send an email with the logo attached to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br by 22 May.

Duration

Panels last an average of 1 hour and 30 minutes. Therefore, each speaker must respect the allotted time to ensure that all invited guests can contribute and that audience members interested in the topic may ask questions.

Timing
  • First 10 minutes: Moderator introduces the topic and presents the panel.
  • 50 minutes: Panel members give their contributions and interact with each other and the moderator.
  • Up to 15 minutes: Q&A with the audience – questions, comments and reactions from the panel.
  • 10 minutes: Closing the panel with final remarks from panel members.
  • Final 5 minutes: Moderator thanks the audience and invites them to the next sessions at the event.
Broadcast

Please note that panels are broadcast on YouTube. Therefore, it is essential that panel members and the moderator always speak into the microphone. The moderator must also ensure that audience questions and comments are made using a microphone. If there are questions via chat, our support team will bring them to the moderator’s attention.

Questions

After the panellists have spoken, the support team will provide microphones for the audience to ask questions. Those wishing to speak will have 1 minute to do so. Since the panels are broadcast live, any questions received via YouTube chat will be delivered to the moderator, who will read them out for the audience.

Tips for your presentation
  1. In 50 minutes to be shared with other colleagues, you cannot tell a whole life’s story. Focus on what your audience wants – and needs – to hear. Try writing a draft of your core message in up to 140 characters. That will help you stay on track.
  2. Put your personality (and heart) into your presentation. Personal experiences help build empathy and connection with the audience.
  3. The first minute of your presentation is crucial. Start with your “why” – your purpose and the purpose of your project. Ask yourself: “Why do you do what you do?”
  4. Sketch out your presentation as a bullet-point outline. It is important that the audience can grasp the beginning, middle and end of your talk.
  5. Mental preparation matters too. Before going on stage, repeat a phrase like “It’s going to be great!”, “I’m very excited!” or anything that makes you happy.
  6. Don’t panic: things happen. You might forget a word, something might fall, a technical issue may appear. Breathe – and enjoy yourself!

Workshops

Hands-on sessions that contribute to journalists' training and professional development. Duration: 2 hours

Presentations

Please send the final version of your presentation in [PDF or PPTX format] by 22 May to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br. Here is an editable presentation template if you wish to use it. We recommend that you prepare a presentation to help you manage your delivery and timing. If you prefer not to use slides, we suggest projecting your organisation’s logo on the screen behind you. To do this, simply send an email with the logo attached to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br by 22 May.

Duration, format and support

The workshop should last up to 2 hours. The format of each workshop will be defined individually by the facilitator. Ajor and Cardápio de Ideias (the Festival’s co-producer) are available to support this definition. As a basic principle, the workshop should provide participants with a deep dive into the proposed topic in a practical and interactive way – through group activities or dynamics – sharing resources and knowledge that can be safely applied in daily life. More generally, the workshop space is expected to provide deeper understanding of the subject through reflection and practical insights.

3i Talks

Experienced journalists interview leading professionals, creating in-depth conversations on relevant topics. Duration: 50 min

Presentation

Please send the final version of your presentation in [PDF or PPTX format] by 22 May to maira@cardapiodeideias.com.br and giovanna@cardapiodeideias.com.br. Here is an editable presentation template if you wish to use it.

Duration

Interviews last 50 minutes. Therefore, both the interviewer and the interviewee must respect the timing to keep the conversation flowing smoothly.

Timing
  • First 5 minutes: The interviewer introduces themselves and then the interviewee, stating the main topic of the conversation.
  • 40 minutes: The conversation is conducted in a Q&A format, following a script.
  • Final 5 minutes: The interviewer thanks the audience and invites them to the next sessions at the event.

There will be no time for audience questions.

Tips

This is a new format at Festival 3i, aimed at promoting deep conversations on topics relevant to journalism. Both the interviewer and the interviewee are experienced professionals with much to contribute to this edition’s core themes.

Questions are asked by the interviewer following a pre‑script, but there is room for a fluid conversation as long as the time limit is respected. This format invites a frank, close conversation in which topics can be explored more deeply.

Exchange of Ideas

A moderator leads a conversation aimed at exchanging experiences and sharing potential pathways. Duration: 1 hour

Conversation circle

The distinctive feature of this new format at Festival 3i is audience participation – the attendees build the content of the session together with the moderator, based on a broad theme. To capture and organise the ideas discussed, the curation team will produce a real‑time mind map, which will be presented to participants at the end of the session.

Duration

The Exchange of Ideas lasts 1 hour. Therefore, the moderator must manage audience participation within the allotted time.

Timing
  • First 5 minutes: The moderator introduces themselves and presents the topic of the Exchange of Ideas.
  • 40 minutes: The moderator poses a few questions for discussion with the audience (one by one), following a pre‑script. The support team will provide microphones for audience members to speak (1–2 minutes each).
  • 10 minutes: The curation team presents the mind map built in real time from participants’ ideas and discussions. There will be a short window for suggestions.
  • Final 5 minutes: The moderator thanks the audience and invites them to the next sessions at the event.
Tips

It is important that the moderator ensures everyone gets a chance to participate, avoiding one person “monopolising” the floor. If this happens, simply remind them that each contribution is limited to a maximum of 2 minutes. The same person may speak more than once, provided there are no other pending questions.